Websites
If you are a small business owner and do not currently have a website, you may be considering if a website is even necessary. Not having a website probably will not make or break your business but it would definitely not hurt.
If a website is designed properly with the functionality most advantageous to your type of business and promoted properly, it will probably be of great benefit to your business. It can provide the following advantages:
- Increase exposure for your business
- Increase your customer base
- Expand the branding of your business
- Expand to new markets because your business has the potential to reach customers nationwide - even worldwide
- Generate additional revenue
Regarding a website having the type of functionality for your business, if you have products that you sell, enabling your customer to make purchases on your website would be of great benefit for you. However, if you are an artist, designer or photographer, you may want to create an online portfolio so that potential clients can see samples of your work. An e-commerce feature or shopping cart would not be necessary unless photos were to be sold or you had another product or service that you wanted to sell.
The options you have as a small business owner to market your business are endless.
Designing Your Website
If you have decided to include a website in your marketing strategy, you have made an excellent choice!
Google - Free Tools Galore
It goes without saying that Google has changed the face of the Internet, most impressively in the way that we search for information on the web. We just "Google it."
E-Commerce Sites
E-Commerce is the buying and selling of products and services over the Internet.
Importance of Content
The content on your website is not only important for people to learn more about your business and the products or services that you have to also but you also want to drive visitors to your site.
Content Management System (CMS)
As a small business owner, if you are on a limited budget and would like a robust, feature-rich website that you can develop or someone within your company, you may want to consider a content management system (CMS).
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Market Your Small Business
Social Media Info
Creating Forums
Creating Forums
A forum or a message board allows registered site visitors to ask questions, seek assistance or voice opinions. It is a two-way communication vehicle that is managed by one or several moderators.
YouTube
YouTube
YouTube is the largest online video sharing website with more than 100 million views daily.
Twitter originated in 2007 and has experienced phenomenal growth.
Social Networking
Social Networking
Social Networking is just that - networking among your social circles.
RSS
RSS
RSS or Really Simple Syndication is used to publish onine content that is changed or updated frequently.
LinkedIn is the world's largest professional online network. It was founded in 2002 and launched in 2003 and currently has an estimated 50,000,000 unique monthly users.
Facebook is a privately owned social networking website that was founded in 2004 in Cambridge Massachusetts.
MySpace
MySpace
MySpace is a social networking website that was founded in 2003 in Beverly Hills, California.
OpenID
OpenID
An OpenID allows you to create one unique ID that is used as a login for multiple websites. This saves you the trouble of having to create a new user and password whenever you login to another website.
Others
Others
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